xpdia is the brand name for the program and the Wireless Development Centre that has been established to host this environment by providing world-class business acceleration facilities in order to increase the chance of success and enhance the business development of participating start-up companies.

The xpdia experience is a one-stop relationship management program that will ensure that any organisation coming into contact with it has a positive experience, which results in raising the profile and brand image of xpdia. In the case of candidate companies it ensures the brand quality of the program is consistent with a dynamic, vibrant and professional approach to delivering a world-class product.